McCann London and the Ideas Foundation are hosting an exhibition of posters produced to celebrate themes of community, diversity, sustainability and youth as part of the King’s Coronation celebration. The exhibition will be on display in the office’s atrium from January 8th, but a selected audience of young people, creatives and influencers were invited to get a sneak preview of the work last week. This will be the first public exhibition of the artwork in London, which has previously been displayed in Belfast, with further exhibitions planned for Manchester.
Art directors and copywriters from advertising agency McCann, including IF alumni Ben Conway, helped students create posters, fit for a King. The winning design, ‘Kingdom United’ was created in a workshop hosted in the McCann London offices.
Sir John Hegarty commented–
“I wish I had thought of that”
–when he was judging the work.
Simeon Quarrie, another judge noted–
“It is the beauty of the work but also, it’s simplicity and cleverness of the uplifting messaging that made it stand out.”
Ben Conway, who was also involved in coining the phrase ‘Coronation Generation’, said that –
“this sort of campaign creative would take agencies months to create”
–but the students energy and talent working alongside experts such as Clive Booth, Jag Singh and Hannah Wood and with state-of-the-art professional cameras (courtesy of Canon & Fuji) was exceptional.
Event Photo Gallery
Evaluation Report
Winning Entries Gallery
Evaluation Report
Winning Entries Gallery
Additional Quotes
“We wanted children and young people to be involved in Coronation celebrations. By sharing their reflections on specific themes, students had an opportunity to develop their skills on a live brief showcasing their work to a nationwide audience.”
Heather MacRae, CEO of the Ideas Foundation
“Inspirational! A great opportunity to provide the students with their first step into the creative industry and to learn from such trailblazing mentors. It was wonderful to see their reactions to their work being displayed – brilliant future talent to watch out for!”
Emma Cufflin, Senior Talent Partner, McCann London
“As with previous projects, the Ideas Foundation sets an impressive standard in motivating young people as communicators, using what they have gained from their classrooms and giving them a sense of agency in relation to major aspects of the world beyond the classroom.”
Peter Thomas, Former Chair of NATE
“This has been a fantastic celebration of the creativity and imagination of the young people that we have worked with. Many have grown in confidence and set themselves higher aspirations as a consequence of their experience”
Ted Smith, Chairman, Ideas Foundation
“We’re delighted to partner with the Ideas Foundation again to publicly mark this very special occasion in local communities nationwide. Our Out of Home screens will be the perfect canvas to showcase the creative talent of children and young people from across the UK during the Coronation weekend.”
Martin Corke, UK CMO and Europe Marketing Lead at Clear Channel
“Being part of the Ideas Foundation’s Coronation Generation photography challenge has been a transformative journey, igniting my creativity and revealing the power of visual storytelling. Winning with my group was a proud moment, and seeing our work displayed in Belfast and London was surreal. As we anticipate the upcoming exhibition at McCann, the experience reinforces that through photography, we not only freeze moments but connect communities, making our narratives timeless and impactful.”
Divine Agumba, Student, The Amos Bursary Trust
The posters have already been displayed nationwide on digital outdoor advertising sites thanks to Clear Channel.
For more information about the forthcoming event please get in touch with events@ideasfoundation.org.uk
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