#PowerOfHair Schools Programme

93% of Black people in the UK have faced microaggressions related to their Afro hair and school was highlighted as the most common place where the discrimination took place⁽¹⁾

Hair has been shown to be key to confidence and identity, which is why Pantene are on a mission to give more great hair days to all. We have set a goal of increasing the positive representation and understanding of Afro hair through advertising and education to help reduce micro aggressions, which is why we have teamed up with the Ideas Foundation.

⁽¹⁾Research by Censuswide, of 510 Black men & women with Afro Hair in the UK, 2020

Resources (lesson planners)

The Ideas Foundation is running ‘Power of Hair’ workshops, focusing on raising awareness of Afro hair discrimination, promoting hair confidence, and equipping students with creative and essential skills, from team working to confidence building for the future.

The ‘Power of Hair’ workshop material is now available as downloadable lesson plans designed to be woven into the curriculum for primary and secondary students across English, Humanities, Science, Art, Design and Marketing. We hope educators will find them useful. Please contact us if you have suggestions for additional content or examples of how you are using the resources in your class. Thanks to the National Association for the Teaching of English in supporting the English resources.