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"It's not a question of ethnic minorities, it's a matter of ethnic necessities." John Hegarty, Chairman and Worldwide Director, BBH.
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Diversity: the statistics
The IPA considers diversity a major issue:
- Advertising has been seen as a career for white male Oxbridge graduates.
- 7.9% of the UK’s population is of minority ethnic origin, and in London 31%.
- 4% of Institute of Practitioners in Advertising [IPA] employees are from ethnic minorities. Of these,
- 70% are in support roles.
- Advertising is often not on ethnic minority students’ career radar.
A Gender Diversity?
- Nearly eight out of ten freelance designers are men and
- 83% of the games industry workforce is male. Design Council
In contrast, in Ideas Foundation programmes:
- Approximately 70% are young women.
- Approximately 75% are from ethnic minorities.
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